Virtual Real Estate Investing in 2006 by Jack Humphrey
by: Jack Humphrey
Virtual real estate is becoming more and more lucrative as the "overnight successes" (spam sites) are disappearing due to search engines "sand boxing" all new sites and de-listing spammers.
Gone forever are the days where anyone with moderate experience could come into a market and dominate it within a month or two in the search engines. Since Google and other engines no longer reward new sites of any kind with immediate results, only the mature, savvy e-real estate investor will win the day in 2006.
Smart niche site network publishers have been gearing up for 2006 with solid, well-thought-out site designs, content strategies, and niche research to place content rich sites up with no other goal than to let them grow and season into very valuable properties in 6-8 months time.
Having a site entrenched in the search engines means you have been around for at least 3 months - and that is stretching it. Rewards are coming to those who wait patiently. And only to those content site publishers who build real sites, not the spammy sites we were all waiting anxiously to disappear from the engines last year.
Finally, content, which has been referred to as "King" for years, (but treated in reality like a cheap whore until recently) is truly the focus of smart investors looking to build a network of sites on special niches to attract lucrative advertising and product sales revenue.
Many virtual investors and developers who have built now popular sites are selling their networks for millions today.
And this is the real "out." Smart virtual real estate investors not only build to profit in the short term, but are building popular sites and networks of sites with an eye to cash out big in the coming year.
All it really takes is good research, creativity in isolating a market, and most of all - patience. The longer you let your network grow and season and the more popular you make it with strong promotion tactics, the more it is worth to investors who are looking for any site network that moves traffic.
The second level of virtual real estate investing is buying up networks of content sites and focusing the traffic on profitable product lines, affiliate product sales, services of all kinds, and for advertising revenue.
Investors who sell traffic via banner advertising, pay per click, and any number of text linking schemes always seem to have a higher demand for ad space than traffic supply. This will continue to be the case in the coming years and smart niche site publishers are banking on the advertising industry's insatiable appetite for good targeted traffic.
Once people get over the Adsense boom and bust period of 2005, they will start to realize that Adsense is merely "funded research" and the big game is the virtual properties themselves.
Biggest mistake in 2006?
Spam sites! Once they are dropped out of the engines, and they all have been or will be soon, they are totally valueless. Complete and utter failures from the domain name to the time and money poured into them.
Yet publishers who go the extra mile and exercise a modicum of respect for their industry are still floating the wave of profits by creating real sites.
Think about it this way: A publisher who starts from nothing today and builds one rich content site per week in 2006 is going to have about 52 sites this time next year.
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